In a highly competitive industry, real estate agents must actively maintain their web presence in 2020. Buyers who are researching available listings in their desired areas are also likely to begin with a simple Google search. A well-designed website, ad campaigns, and a social media presence will not only help to boost your online presence, but also give you an edge over on your competition. While the COVID-19 outbreak has forced many real estate agents to change their operations, now is an excellent time for you to invest in your web presence.
Buyers are viewing homes online now more than ever.
While it is true that home showings have rapidly declined since the COVID-19 outbreak, this has not prevented buyers from browsing listings online from the comfort of their homes. With this, now is an excellent time to build your web presence by running paid ads to obtain greater visibility online. This will help you to generate new business and dominate your local market.
Spring is an excellent time for real estate.
Spring is often recognized as the best time of the year for real estate. With winter quickly drawing to a close, now is the time for real estate professionals to start ramping up their marketing efforts for peak buying season. Even with the outbreak of COVID-19, there will still be people looking to buy and sell homes.
Interest rates are currently low.
Home interest rates are now historically low. This known fact will inevitably bring buyers to the market looking for homes. Buyers will continue to rely on agents for guiding them through their home search and buying process.