Launched in 2006, Twitter has grown into one of the most popular social media platforms in the world today. According to Statista, there are 47.05 million users in the United States alone. Twitter is a platform used to share information online in real-time and is an excellent tool for businesses to connect with followers. Many businesses today harness the power of Twitter to market their services. The real estate industry was quick to adopt Twitter as a useful tool for generating leads. Continue reading and discover why real estate agents need to be using Twitter in 2019.
Twitter is an ideal platform for real estate professionals
Real estate continues to be one of the most competitive industries in the world today. As such, realtors generally need to maintain busy schedules to remain competitive in their markets. Many real estate professionals struggle to find the time to share long detailed posts on their social media accounts. Twitter currently features a 280 character limit, which makes it the ideal platform for the busy agent who wants to quickly communicate a brief message with their followers. Similar to Facebook, Twitter allows you to share content on your personal page as well.
How Twitter can help your business
Twitter can also serve as an excellent tool for driving your business, as it offers many advantages including:
-Drives traffic to your webpages
-Improved visibility on search engines
-Effective way to distribute content online (videos, blogs, testimonials, etc.)
-Ability to interact with your audiences and gain feedback
With instant updates, Twitter allows to you post informative and engaging content that will drive traffic to your website.
Hashtags are used on social media channels to increase engagement and visibility. While it may be tempting to create your own hashtags, you generally want to stick to hashtags that are most popular (those that trending). This will make your posts more discoverable because Twitter uses hashtags to categorize tweets. Here are a few examples of hashtags commonly used by realtors today.
#realestate #newlisting #househunting #realestateagent #brokerage #openhouse #homeforsale #luxuryliving #marblecountertops #petfriendly #starterhome #townhouse
When crafting a successful Twitter campaign for your real estate business, keep the following strategies in mind:
Tweet about open houses
A great way to generate buzz about your upcoming open house is to tweet about it. The ultimate goal of an open house is to get as many people through the doors as possible. After initially tweeting about an open house, remind people a few times in the days leading up to the event.
Tweet educational materials
Twitter can be used as a platform to showcase your expertise in the real estate industry. Homebuyers want to read useful content online that will aid them in their home buying journey. Examples of content to share include real estate terminology, information about neighborhoods, and general home buying or selling tips.
Tweet about new property listings
Twitter is an excellent platform to announce new home listings. A tweet should include a short overview of the property along with the link to the listing on your website.
Tweet about changes in listings
There are very few things that homebuyers love more than seeing price reductions. When the asking price of a home has reduced, you want to relay that information to potential buyers quickly. Twitter is the perfect platform for alerting buyers of a price drop, new upgrades on a property, or any other changes concerning a home listing.
Twitter best practices
As is the case for any other social media platform, businesses need to take note of best practices when it comes to sharing content online. Here are a few examples of Twitter best practices for real estate agents.
Do not overpost
While it is tempting to share loads of content across your social media channels, you don’t want to go overboard with your tweets. Most users do not want to be bombarded with tweet after tweet. If you post too frequently, not only will posts be buried on homepages, but it can also cause users to become irritated and unfollow you. Experiment with your posting frequency and the kinds of content that your followers want to see too see what works the best for you.
Spell check all of your posts
When using Twitter for business purposes, you want to be mindful of the spelling and grammar on your posts. While it does not need to be perfect, it is important to make a concerted effort to spell words correctly and follow grammar practices. You do not want to turn away grammar buffs because you misspelled words like ‘realtor’ or ‘amortization.’
There is no reason why you can’t have some fun with your Twitter posts; however, you want to always remain professional. As a general rule of thumb, if you have a sliver of doubt of whether or not a tweet is appropriate, you should do away with it. It is not worth compromising your reputation with a silly post that could potentially offend people or make your business appear unprofessional.
Interact with your followers
If you want to get the most out of your Twitter account, you need to engage with your followers. It is not enough to only post engaging content. Realtors should try to actively respond to questions and comments.
Did you know that you will obtain significantly higher engagement on a tweet by sharing images than just text alone? There are SEO expert experts that say every Tweet should have a pictured attached to it.
If you are a realtor, Twitter should be a part of your social media strategy in 2019. It can serve as an excellent tool for real estate agents looking to spread brand awareness and generate leads.