In 2020, a digital marketing strategy is incomplete without social media. Real estate agents today use social platforms such as Facebook, Twitter, LinkedIn, and Instagram to promote both their services and property listings. Even with the outbreak of COVID-19 this year, social media continues to thrive as an effective online tool for real estate professionals. In keeping this in mind, consider the following reasons why social media activity is a must for real estate agents during this time of social distancing.

People are still searching for homes online.

Although home showings have rapidly declined since the COVID-19 outbreak, this has not stopped people from searching from homes online. Many buyers are continuing their home search because interest rates are historically low and we would otherwise be progressing through peak buying season. 

Social media appeals to younger generations of homebuyers.

The younger generations of homebuyers rely heavily on social media as a tool in their home search. Because Millenials are a major force in the housing market, real estate agents cannot afford to disregard the importance of social media in 2020. The average millennial will check their social media newsfeed several times throughout the day. In a time of social distancing, people are checking their smartphones, tablets, and computers more than ever. 

Strengthens your brand. 

One of the best ways to strengthen your brand is by maintaining an active social media presence. One of the main reasons why people love social media is because they rely on platforms like Facebook and Twitter as new sources. They are excellent platforms for posting market updates and other happenings within the real estate industry. By posting various types of content and running ads when people are staying at home, you can build your real estate brand tremendously.