The COVID-19 pandemic is changing how we conduct business in 2020. Generally speaking, real estate agents across the country have successfully adjusted their day-to-day operations to adhere to social distancing guidelines. Even with the challenges brought on by the pandemic, real estate agents can continue to grow their online presence and build their pipeline this year.

If you are not taking advantage of digital marketing now, you are missing out on a variety of opportunities to land more deals. Read on and discover why real estate agents should invest in digital marketing during the COVID-19 pandemic. 

Build stronger brand awareness.

The internet allows businesses and professionals to tell their stories through a variety of digital platforms. Through your website and social media presence, you can show you what you bring to the table as an agent.Today, when people have a question, the first step they will likely take is to utilize a search engine like Google. It is important to note that the vast majority of internet experiences are spent on search engines. When you invest in digital marketing, such as search engine optimization (SEO), you are making it easier for home buyers and sellers to find you online and learn about you. Whether you are a new agent or have decades of real estate experience, you can always increase your brand awareness.

Give yourself a chance to gain a competitive advantage. 

Many real estate agents are in disbelief that now is a good time to invest in their digital presence. Because prospective buyers and sellers are spending most of their time at home, they are also spending ample time on their phones, tablets, and computers. For this reason, investing in an online ad campaign is one of the best decisions that you can make for your business right now. 

Contact LiveBuyers Today

The LiveBuyers team is always ready to answer your questions and guide you to generate more business online through your premium real estate agent website.