How do you drive traffic to your website? This is one of the most frequently asked questions by real estate professionals today. Without a strong digital marketing strategy in place, you will likely struggle to build your online presence. While there are clear distinctions between organic and paid traffic, they will help you achieve the same goal- reach as many people online as possible.

With millions of active websites today, it can be challenging to increase your site’s online visibility. The goal of every business should be to get their site on the first or second page of local search results. The majority of internet users today do not click through several pages of search results to find what they are looking for. With this, businesses today who are looking to increase their online presence need to understand how organic traffic works and why it is beneficial.

Organic traffic refers to the visitors who arrive at your website from unpaid search results. In other words, it is from search engine results that are earned. It allows internet users to find information online that interests them without being encouraged to click on paid advertisements. The way to increase the organic traffic to your website is through a process called search engine optimization (SEO). This usage of this practice is used to make web pages rank higher on search engine results pages (SERPs), so organic web users can easily find them. 

Examples of content that can boost organic rankings include blog posts, landing pages, infographics, and video content. These are the types of content that can help you rank ahead of your competition in search results. For example, a real estate agent who wishes to draw potential homebuyers online may want to write a few blogs about homebuying tips. Search engines like Google want to provide internet users with the most relevant content possible.