In 2020, the COVID-19 pandemic has led U.S government officials to enforce social distancing and other preventative measures across the country. As is the case for most industries, the pandemic has brought much uncertainty to real estate professionals. However, many Americans are unaware of how strong the real estate market continues to be in the U.S. Low interest rates are driving many buyers to the market this spring. Real estate agents looking to take a proactive approach with their advertising budgets will reap the benefits in the coming months. When restrictions are lifted, it is important to have your real estate business ready for your advertising campaigns to run effectively. One of the most cost-effective tools available today is Google Ads.
What are Google Ads?
Google Ads is an online platform where advertisers pay to display various types of advertisements to web users. Search ads are text ads that are displayed to internet users on a Google results page. If you have ever conducted a Google Search, you most likely have noticed that some of the search results contain the word “ad” in front of them. They are usually the first thing your eyes see once a results page opens.
Why are Google Ads significant to real estate professionals?
Real estate is one of the most competitive industries in the country today. Not only does an agent need to compete against other agents for leads, but they also have to realize they are up against the major real estate companies like Zillow, Homes.com, and Realtor.com in online search results as well. Arguably, the greatest benefit of Google Ads is the high placement of ads on search results. An agent who runs a well-designed Google Ad campaign should have greater visibility on search results pages. Why Invest in Google Ads during COVID-19?
- Increase in searches across the U.S – Open houses have not been a viable option for prospective homebuyers for the past several weeks. As we continue to practice social distancing and other preventative measures, we have seen an increase in searches as more buyers are looking to browse listings from behind a digital device rather than in person. Until restrictions are lifted, virtual tours and walkthroughs are popular options for real estate professionals. The increased digital demand from buyers makes Google ads a smart investment.
- Leads are cheaper per click – Once the pandemic comes to an end, there will be an even greater influx of buyers hitting search engines. The buyers who have put their real estate plans on hold for several months will be extremely eager to search for their dream home online. Due to the high expected volumes in the near future, online leads will be cheaper per click. Through the pay-per-click (PPC) module, an advertiser only pays a fee when one of their ads receives a click. By investing in Ads now, it’s an investment that should pay for itself over time.
Real Estate Website Technologies from LiveBuyers
LiveBuyers IDX websites have user-friendly interfaces and management tools. They are fully responsive and search engine optimized with fast load times. With one of our websites, you can also expect custom and semi custom options, fully modifiable pages, and an integrated WordPress blog.
Our team is ready to answer your questions and help you generate more business online through our innovative real estate website technologies!