If you are in the process of updating your website, or looking for someone to design a website for you, a good function to incorporate is an interactive Google map. This will allow users to search for properties right on your website, and be able to see properties relative to other attractions in the area like restaurants, grocery stores, malls, post offices, and parks. They will also be able to see the variety of homes that you represent, and how wide an area you are willing to cover based on what they can see in your map.

In addition to helping your clients find more information about you and the property you represent, adding an interactive map will also make you a source for top information in your neighborhood. Giving users an incentive not to bounce off your page only increases your chance of someone filling out a lead form or giving you a call, and a map is a great way to do that because it allows them to access information they would already be searching for without having to leave your page to do it. Also, it is a very aesthetically on trend and pleasing choice for a real estate website, because people are naturally curious about what surrounds the homes they are interested in.

Here is an example of what an interactive map would look like on a real estate web page: