Full-screen video backgrounds are gaining popularity in website design, because they add a certain “wow” factor to your site. Granted, you have to have a lot of faith in your site host in order for this to work, because if it is not done correctly it could majorly slow down your site, but when it is done well it will do a lot to impress your visitors.
There are several routes you can take with incorporating background video into your site. One is to have it take up the entire background, and have your copy overlay it and scroll overtop of it. If you are going to go this route, design experts recommend there is a high amount of contrast between your text and your video background, so that it actually does present as the background and the presentation doesn’t become jumbled. Another must for this design feature is muting the video, especially if it autoplays. Nothing ruins a user’s experience faster than blaring audio coming from your site.
Full-screen videos are not the only way to feature a video background on your site. For example, you can have it as just the header, or as the backdrop for certain pages. There is a lot of customization you can do with this feature, and finding new ways to use it for your site will only make you seem more creative. A popular route to take when using video backgrounds on real estate websites is using drone footage of your city or the area you represent, so finding someone to do that or looking for people who already have footage available is a good idea. It gives potential clients a view that is familiar to them, and assures them that you know the area. all before they’ve even read anything on your site.