Social media is important for growing any real estate business. So, it is vital to understand which real estate social networks produce results. How do you pick where to put your time, energy, and resources when there are so many options?
To help you get started in the right direction, we’ve compiled a list of the most effective real estate social networks. Follow our recommendations and guidelines to become a social influencer on each of the approved platforms.
Obviously, if you are reading this article, you are interested in how to use social media to improve your business. Each platform has distinct benefits, such as targeting different demographics, positioning oneself as a subject matter and market expert, expanding your network of prospects and leads, offering edutainment to prospective customers, and so much more!
Facebook for Real Estate
Fun Fact: Videos on Facebook create roughly twice as many interactions as photographs or text.
LiveBuyers.com is on Facebook
If you can only be active on one social network for real estate, it must be Facebook. Facebook is, by a wide margin, the most popular social network on the planet, particularly among those aged 25 to 55.
Facebook offers a perfect storm of options for real estate marketing. You may quickly connect with your friends, family, and wider sphere of influence using your own account. Using a professional page, you may develop fascinating material that your fans can opt-in to see, or you can leverage the potent Facebook ad network to get your message in front of the specific target audience at the exact time you desire.
Many in the social media scene have begun to refer to Facebook as the “Boomer” social network, which is music to our ears as real estate entrepreneurs. In reality, purchasers and sellers over the age of 50 typically have larger budgets and more frequent real estate demands, making them the perfect clientele for expanding your firm.
Instagram for Realtors
Fun Fact: Ninety percent of Instagram users in the United States follow at least one brand or business account.
Follow LiveBuyers.com Instagram account.
Instagram (IG) is a close second to Facebook when it comes to recommendations for real estate social networks where you should devote your time, but for certain Realtors, IG may be the most important social network. Why? Instagram is all about aesthetics and pictures. It is an ideal platform for the real estate business, particularly for luxury and other high-end homes.
However, Instagram is not limited to photographs of backsplashes and backyards. Numerous real estate agents use the site to post videos, distribute “stories” (short, transient photographs or videos aimed to highlight current events), and even long-form video content on “IGTV.”
Instagram users tend to be younger, more trendy, and more interested in aspirational content. If you have ambitions to become a social media influencer, this is a very popular site on which to be active.
LinkedIn Lead Generation
Fun Fact: LinkedIn has the highest direct message opening rates of any social networking platform.
LinkedIn, to the surprise of many, is third on our list of real estate social networks. Why is LinkedIn scored higher on our list than other the more popular video networks? One word: Intent.
LinkedIn users are there to connect with other professionals, expand their network with connections that will benefit them and their careers, and create possibilities. These are the types of individuals you want as real estate clients: those who take initiative.
In addition, active LinkedIn members are typically higher earners in more senior positions and are more linked to other high-earners than non-LinkedIn users, making this network a perfect area to acquire clients and recommendations.
YouTube for Real Estate Agents
Fun Fact: The average YouTube user watches at least six videos during a single session.
Before you rush to the comments section to argue that YouTube is not a social network, consider the following: Subscribers to YouTube channels engage with content creators frequently through comments and off-platform discussions.
Creators can communicate directly with their audience through written posts, polls, and more under YouTube’s “Community” tab. The LIVE feature of YouTube enables users to connect with viewers in real-time. It is true that this is a social network, but it is so much more!
YouTube serves as a hub for the distribution of video content on nearly every other social media site. It is a place to establish credibility, display competence, and demonstrate community involvement.
How to Use Pinterest for Real Estate
Fun Fact: Over ninety percent of active Pinterest users attribute the platform to influencing their purchasing decisions.
LiveBuyers.com is on Pinterest.
Pinterest is unlike the majority of social networks. Pinterest users connect by their mutual interest in projects, as opposed to photographs from their most recent family vacation or a news article about which they are passionate.
Visitors come to Pinterest for inspiration, to learn from professionals, and to discover new ways to express themselves; all of these activities are ideal for homeowners.
Pinterest is the ideal platform for any real estate agent who wants to establish herself as an authority in home design, curb appeal, home improvement projects, and other aesthetic aspects of owning and selling a home.
The lifespan of a pin on Pinterest is significantly longer than that of a post on virtually every other social network. On Facebook, a post may be relevant for a day, on Instagram for a few hours, and on Twitter for barely minutes. On Pinterest? Posts remain live and relevant for months, extending the usefulness of your time and work.
TikTok for Realtors
Fun Fact: 45 percent of TikTok’s users are between the ages of 18 and 24, which is an interesting fact.
You did not believe we would complete a list of real estate social networks without mentioning TikTok, did you? Or are you surprised by their poor ranking? In terms of real estate, TikTok is in an intriguing position at the moment. Many of its customers are not yet in the homebuying phase of their lives, but will soon be.
Numerous young, hip Realtors are interacting with client bases and establishing relationships early, adding new buyers and sellers to their lead funnel sooner than ever before.
What real estate-related content does well on TikTok? Home tours, especially of aspirational, magnificent residences, day-in-the-life (DITL) micro-vlogs on what it’s like to live and work as a real estate agent, and home remodeling content are popular.
What is the finest aspect of TikTok for most realtors? In actuality, the high production value is not recognized here. The greatest TikTok content is captured directly from a user’s smartphone with minimal or no editing outside of the app. On TikTok, you do not need a production studio to be successful.
Snapchat for Real Estate Agents
Snapchat was the first social network to truly embrace the usage of augmented reality (AR) on its platform; many say that much of the virtual tour technology in our business would not have progressed as quickly without Snapchat.
I understand that many of you won’t even bother reading this part since you believe Snapchat is simply how your children communicate. Well, what can I say? Some components of this social network are INTENDED for real estate-related businesses.
If you’re unfamiliar with Snapchat, these are the fundamentals. This messaging network allows users to send and receive images, videos, and text using filters and augmented reality.
However, you need not send these items to individuals. Additionally, you can post to your “Story,” allowing ALL of your followers to view it. Additionally, you can contribute posts to the “Snap Map,” which ANYONE can view.
Imagine the impact of adding stunning images or a mini-tour of your new property and having it appear on the map. Beginning to see the big picture?
Snapchat is not generally used by Realtors as a significant social media tool, but it might be if you have the correct audience and are willing to put in the time and effort.
Twitter for Real Estate
Fun Fact: In a recent survey, 46% of Twitter users reported that they use the platform to keep up with breaking news and world events in real-time.
Many people utilize this microblogging site to have real-time talks with people from all over the world in order to better comprehend global and local events. If Reddit is the front door to the internet, then Twitter is the newspaper’s headline generator.
What distinguishes Twitter? You have only 280 characters to express yourself. It may seem like a lot, yet the current paragraph contains only 305 characters. It is imperative that you get to the point immediately, as the costs are rapidly accumulating. Twitter’s format prohibits the TL: DR posts for which Facebook is notorious.
If you want to use Twitter for your real estate firm, participate in ongoing conversations about current events that are important to your industry, market, and neighborhood. Unless a tweet becomes viral, it is often only relevant for a few minutes, so posting about listings or open houses is unlikely to have a significant impact.
However, stepping out and lending your voice to a topic can easily begin direct message conversations with other Twitter users who have been following you the entire time, which is an excellent method to acquire new clients.
Why should real estate agents use social media?
Social networking is a terrific way to build your brand as a real estate agent. Social media for real estate brokers does more than boost brand visibility; it also facilitates networking.
Real estate brokers can post listings, engage with clients, and request referrals on social media. Social networking is just one marketing option for your small business.
If you’re not on social media, your competitors are. 77% of realtors utilize social media, and 98% of millennials start home searches online rather than through recommendations.
Social media for small businesses is difficult, but it’s a requirement if you want to develop a brand that buyers would think of first. Following are social media real estate marketing concepts. Social media is ideal for growing your brand as a successful real estate agent.
Tips for Using Real Estate Social Networks
1. Use hashtags
Without real estate hashtags, you’d be lost on social media. If you sell real estate in Arlington, Virginia, use #ArlingtonVAHomes (or whatever the locals use; this may take study).
On Twitter, you can only use so many hashtags, but on Instagram, use as many as possible. Combine generic hashtags like #realestate and #homesforsale with brand-specific hashtags.
2. Use Real Estate Photos & Videos
Take high-quality photos and videos of the homes you want to promote to boost your social media presence. Unique features like a mosaic behind the breakfast nook or an interesting pool will spark conversation.
Professional-looking photos require a high-quality camera and lighting. Mobile photos hurt brands.
3. Real Estate Social Network
It’s in the name! Network! Realtors can use social media to build relationships. Social media activity should be goal-oriented. How will this affect my real estate reputation and ability to network?
After a few months, evaluate whether you’re networking enough or releasing too much without a return. If so, rethink your social media strategy.
Social networking builds relationships over months. If you need business in the meantime, exclusive real estate leads fill the gap while your network compounds.
