It can be overwhelming to try and figure out how to effectively market your real estate practice, especially when so many different methods and tips and tricks are being thrown your way. The first step to take is to evaluate what you have tried, and to make a list of what has worked and what hasn’t. If you feel like you have a good grasp on what kind of marketing your business needs, or you are comfortable enough to try something new, here are some real estate marketing trends from this year that are working.
- Instant communication helps convert leads – If you have your website set up with a lead capture form, it is important to pay attention to those leads and contact them as soon as possible. Installing a marketing CRM like Hubspot will help you automate communication, sort through junk leads, and categorize lists so you can maximize your conversions. Additionally, consider a chat tool that you can put right on your website to instantly talk to anyone who lands there.
- Make Data-Driven Decisions – Don’t just try something, especially if you are sinking budget into it, just because you heard it was trendy or other people were having success with it. Use data that you’ve collected about your business and where your leads are already coming from, and make decisions based on that. Also, maximize your use of analytics tools to educate your decisions.
- Social Ads – Unless you have an enormous presence on social media already, you will need to spend money to harness leads from your social platform. Social spending has nearly doubled in the last 5 years, and if you want to get leads from your social platforms, the ads are worth looking into.
- Advertise Homes with Drones – Drone shots have not lost their appeal in the last few years, and they give a great perspective on your listing. They also allow prospective clients to see the whole area of a home online, not just a front or side shot. This will make them more likely to request a tour or show their interest in it, because they already know what to expect.
- Virtual Tours – If your website can support the software, a virtual tour is another way to wow potential leads and help them learn more about the house. People don’t like to guess what a house might look like based on a few pictures online, so the more in-depth you can get with the amount of information you are showing them before they even step into the house, the more likely they are to be a good lead if they do reach out to you.