Real Google Ads management.
Real transparency.
Most agencies hide behind summary reports. We open the actual Google Ads account up on Zoom and walk through every keyword, bid, and dollar together. It's how PPC management is supposed to work.
Not all online leads are created equal.
A consumer who types "homes for sale in Annapolis" into Google has already self-identified as in-market. They're not browsing. They're not being interrupted by a sponsored post between vacation pictures. They came looking for what you sell — and at that exact moment, your ad shows up.
Zillow / Realtor.com
Browser-mode shoppers, sold to multiple agents, low exclusivity.
Facebook / Instagram
Interruption-based, lower intent, lots of "just curious" form fills.
Search Engine Traffic
High-quality long term, but takes 12–18 months to compound meaningfully.
Google Search Ads
In-market consumers, exclusively yours, the moment they signal intent.
What real PPC management actually entails.
"Set it and forget it" doesn't exist in real estate PPC. Markets shift, Google updates its algorithm, competitors enter and exit, search behavior changes. Here's what we do, every week, to stay ahead of it.
Campaign Build-Out
Custom-architected campaigns with logical ad group structure, conversion tracking, and dedicated landing pages — not a recycled template.
Keyword Research
Deep-dive analysis of buyer and seller search behavior in your specific market — neighborhood names, school districts, ZIP codes, intent modifiers.
Negative Keywords
Aggressive curation of search terms that shouldn't trigger your ads — jobs, classes, rentals, salaries — cutting waste 20–40% on most accounts.
Geo-Fencing
Surgical targeting by city, county, ZIP, radius, or custom polygon — dollars stay in your service area, never bleeding to out-of-market clicks.
Ongoing Optimization
Daily budget pacing checks, weekly bid and keyword tuning, monthly creative refreshes — campaigns get sharper every week, not stale.
Customer Feedback Loop
Your front-line lead quality feedback flows directly back into negative keywords, audience tweaks, and ad copy refinements.
Data-Driven Decisions
Every adjustment is backed by data — search terms reports, conversion paths, hour-of-day analysis, device performance. No gut-feel changes.
Strategic Rebuilds
When platform shifts, market changes, or campaign drift call for it — we don't patch, we rebuild from the ground up. Better than letting it rot.
Zoom Campaign Reviews.
We're one of the only real estate PPC providers willing to do this — and honestly, we don't understand why others won't.
Schedule a Zoom any time. We'll share our screen, open your actual Google Ads account, and walk through every campaign together. Keywords. Bids. Search terms. Ad copy. Performance. Whatever you want to look at — we'll look at it together.
- Live screen-share of your real Google Ads account — not a polished slide deck
- Walk through search terms, conversions, lead quality — anything you want
- Ask any question. Push back. Demand changes. We'll make them on the call.
- Recorded for your records, so you can rewatch the deep-dive any time
Sharper every week. Never stale.
Real estate PPC is not a "set it and forget it" channel. Markets shift, platforms update, search behavior evolves. Here's the rhythm that keeps your campaigns ahead of the curve.
Pacing & Anomalies
Budget pacing checks, performance alerts, anomaly detection — small leaks fixed before they cost you a week.
Bids & Negatives
Search terms reviewed, negative keywords added, bid adjustments made, underperforming ad copy paused.
Creative & Reporting
Ad copy refreshed, landing page A/B tests reviewed, performance report delivered with full transparency.
Strategy & Rebuilds
Big-picture review, rebuild decisions, market expansion planning — and a Zoom call to walk through it all.
The honest head-to-head.
No single channel is right for everyone — but if you only had budget for one online lead source, here's why we'd pick PPC every time.
| Google PPC | Zillow / Realtor | Facebook Ads | Organic SEO | |
|---|---|---|---|---|
| Lead Intent | Very High | Medium | Low | High |
| Lead Exclusivity | 100% Exclusive | Shared (up to 5 agents) | Yours, but social cookies follow them | 100% Exclusive |
| Time to Results | Days | Days | Days–Weeks | 12–18 months |
| Data & Asset Ownership | You own the account | Lost when you cancel | You own the pixel | You own your site |
| Scaling Up | Predictable | Capped by inventory | Predictable | Slow & non-linear |
| Cost Predictability | Strong | Variable | Strong | Hard to model |
| Pairs Well With | Everything | Standalone | Top-of-funnel + retargeting | PPC, especially |
PPC management questions, answered.
Why are PPC leads better than leads from Zillow, Realtor.com, or Facebook?
PPC leads are exclusive — they come directly to your website, are not shared with competing agents, and they signal active buyer or seller intent. Someone typing "homes for sale in Annapolis" into Google is at the top of the funnel, not browsing recipes. Portal leads are typically resold to multiple agents, and social leads are interruption-based with lower intent. PPC delivers self-identified, in-market consumers who came looking for what you sell.
What does LiveBuyers' PPC management actually include?
Full campaign build-out, real estate keyword research, negative keyword curation, geo-fencing to your service area, ad copy and creative, ongoing bid and budget optimization, weekly performance review, monthly reporting, customer feedback integration, data-driven adjustments, and full campaign rebuilds when market or platform changes warrant them. Plus our signature live Zoom campaign reviews any time you want to look under the hood.
What is a Zoom Campaign Review and how do I schedule one?
A live video call where we open your actual Google Ads account on screen and walk through every campaign together — keywords, bids, performance, ad copy, search terms report, everything. We are one of the only real estate PPC providers willing to do this. Most agencies hide behind summary reports because they don't want clients to see what's really happening. We do the opposite. To schedule one, just reach out — we'll get one on the calendar within a few business days.
How does geo-fencing work for real estate PPC?
Geo-fencing restricts your ads to specific geographic areas — typically your service area, neighborhoods you specialize in, or ZIP codes where you want to dominate. We can target by city, county, radius around a point, or custom polygons drawn around exactly the areas you serve. We also exclude irrelevant areas to prevent wasted spend on out-of-market clicks.
What are negative keywords and why do they matter?
Negative keywords tell Google which searches not to show your ad on. For real estate, this means filtering out terms like "jobs", "salary", "classes", "rentals" (if you're sales-focused), or specific competitor brand names. A well-curated negative keyword list is one of the single biggest levers in PPC efficiency — it can cut wasted spend by 20 to 40 percent on most accounts that haven't been actively managed.
How often do you optimize the campaigns?
Continuously. Our specialists check campaigns daily for budget pacing and performance anomalies, run formal weekly optimizations on bids and keywords, do monthly deeper reviews on ad creative and landing pages, and conduct quarterly strategic reviews with the client. Major rebuilds happen when warranted by platform changes, market shifts, or significant campaign drift.
Does LiveBuyers share my Google Ads account with other clients?
No. Every LiveBuyers client gets their own dedicated Google Ads account, separated from every other client. Your data, keywords, and historical performance belong to you — and stay with you if you ever leave. We do not pool spend, shadow-bill, or hide what's being spent in your name.
What's the minimum ad budget you recommend?
It depends entirely on your market — a Manhattan agent and a small-town Pennsylvania agent will need very different budgets to compete. We'll do a full market analysis for you during onboarding and recommend a starting budget that's enough to actually move the needle. We won't take you on if your budget is too small to deliver results — we'd rather lose a client than set them up to fail.
