Social media continues to thrive as an online tool for estate businesses. By harnessing the strengths of each social media platform, you can market your services and showcase your successes with ease. Before getting started, it is important to understand that younger generations of homebuyers rely heavily on social media as a tool in their home search. In keeping this in mind, consider the following tips for utilizing the best of modern social media for your business.


As the platform where modern social media started, Facebook is also a crucial starting point for your real estate marketing strategy. By creating a business page on Facebook, you can easily share news, property listings, and blog posts with potential clients. Facebook users can also create targeted ad campaigns to reach specific audiences, which is another significant benefit of using the platform for professional purposes.


Instagram is designed for sharing visual content with followers. In the real estate realm, Instagram is an excellent platform for sharing both images and videos of home listings. Instagram captions provide additional opportunities to share information about a specific area or to market upcoming events, such as open houses. 


Pinterest is a platform that many potential buyers turn to for real estate inspiration. Many homebuyers use Pinterest to generate ideas for transforming the aesthetic of their newly acquired property or for building their personal style into a home. Pinterest users can pin posts that they find interesting to their personal boards, which ultimately keeps them coming back to this platform as a point of reference.


Twitter is an excellent platform for sharing quick messages with your followers. Because there is a character limit on Twitter posts, this social channel can be used for sharing quick market updates, as well as relevant articles or promotions.


LinkedIn was designed for professional networking. Real estate professionals can utilize LinkedIn to showcase their skill set and experience in the industry, as well as connect directly with clients. 


People watch YouTube videos for both entertainment and educational purposes. Real estate businesses can use YouTube to share general real estate tips for the homebuying process, showing homes, financing tips. With YouTube, you can easily share videos on anything that your audience may be interested in to increase engagement.