There are several reasons why every real estate professional should have a strong website in 2019. In addition to serving as an online virtual business card, a real estate website is one of the best platforms where an agent can share content with potential clients. A blog page is one of the more under-utilized features of a website today. With an updated blog page, real estate agents can provide their clients with information on a variety of subjects and also provide a place to discuss their services and cover industry-related topics. Many professionals are unaware that they can include videos on their blog page as well. A solid blog page will help a professional extend their reach and create excitement about their business. If you want to generate better results from your blog page, read on and see how you can turn your blog page as more of a focal point of your real estate website.

Maintain a conversational tone

As a real estate professional, you probably are prone to maintaining a professional appearance in most aspects of your career. Your online presence is a reflection of who you are as a professional in the industry. You want potential clients to see you as a reputable individual who knows exactly what they are talking about. However, when it comes to your blog page, it is best to keep your tone more conversational. This will make your blog more fun to read and help to create more of a following online.

Search engine optimization

Never underestimate the power of search engine optimization. If you want clients to appear on the search results, you will need to place an emphasis on SEO best practices. For agents who are new to SEO, it is especially crucial to ensure that your website appears at the top of search results. Some best practices for writing blogs include paying attention to word count and linking to other sites to affirm your points. 

Keyword-rich text

Another way to help your real estate blog articles appear on search rankings is to use relevant keywords. It is a good idea to strategize in a way to incorporate relevant keywords in your articles to make them more search engine friendly. However, at the same time, avoid going overboard with the number of keywords that you incorporate into your blog posts. This is counterproductive because keyword stuffing can result in you getting penalized by the search engines. 

Share your blogs across social media

If you are not taking advantage of social media, you are missing out on a huge opportunity to grow your business. Social media platforms like Facebook, Instagram, and LinkedIn are excellent places to share your blog posts. Create a snowball effect by sharing your blogs to a variety of platforms to reach as many people as possible. The goal is to promote your blog posts so that your followers can share them with friends, leading to more business for you. By sharing your blog posts to social media, you are allowing people to comment and share their thoughts on pieces that you have worked on. 

Incorporate pictures and videos

One of the best ways to catch readers attention on your blog posts to include pictures and videos. Visual content is a great way to garner interest for posts over the internet. If you want to bait people to click on your blog posts, be sure to include pictures inside of them to make them more engaging. People enjoy visual elements help to confirm your blog posts and break them up, so they are more enjoyable to read.

Give Livebuyers a call today! 

Did you know that with a Livebuyers website you can expect both custom and semi-custom option, fully modifiable pages, as well as an integrated WordPress blog? Our innovative real estate technologies can help you generate more business moving forward. Be sure to reach out to us to learn how Livebuyers can help you reach your goals!