As we progress through what would normally be peak buying season, homebuyers are concerned how they will conduct their home search during the COVID-19 outbreak. With many states now enforcing varying degrees of quarantine, real estate agents are needing to alter the way they interact with clients and market home listings. Fortunately for agents, we have a wide-range of digital technologies as viable alternatives to in person house tours. Virtual house tours are arguably the best option for real estate agents because they support the concept of social distancing by allowing buyers to view homes without the risk of exposure. If you are an agent who wishes to make virtual house tours a part of your real estate arsenal, consider the following.
Video Chat Apps
Prior to the COVID-19 outbreak, video chat technology was already utilized as a useful tool in the real estate industry. Video chat applications such as Facetime, Skype, and Zoom work to both save the buyer and agent a time in discussions and negotiations, as well as appointments that may otherwise be face-to-face. These apps allow an agent to show a home on their own by walking from one room to the next. Because they are live feeds, an agent can interact with the client as they show a home.
360 and 3D Photos
In addition to videos, 360 photos and 3D images can also serve as virtual tour tools by providing a prospective buyer with a complete look at a property. What separates these types of photos from a traditional image is the ability to display the dimensions and perspective of a room. Rather than providing a buyer with a potentially misleading image, these photos allow the viewer to rotate the image as though they are standing in the room.
Facebook and Instagram Livestreams
Social media live feeds provide realtors with a platform to speak to their prospective clients while answering questions submitted via chat. Live feeds provide a level of interaction beyond traditional videos because they allow the realtor to alter their conversation and content in real time, based on questions presented during the feed.