Due to the outbreak of COVID-19 in the U.S, real estate agents are transitioning from traditional methods to various digital technologies to support the concept of social distancing. For many years, in-person meetings between agents and prospective clients were the only way to conduct business. Fortunately for the industry, real estate businesses can adjust their day-to-day operations to interact with buyers and sellers in a variety of ways. As we progress through the spring buying season, real estate should be considering new ways they can obtain new clients. With this, here are some proven-effective steps agents can take to generate new real estate clients during the COVID-19 pandemic.
Run ad campaigns.
One of the best ways to connect with prospective clients at this time is to run pay-per-click (PPC) advertising. Because many Americans are actively looking to buy and sell homes this spring, real estate business should continue investing in ad campaigns to connect with more prospective clients. The vast majority of ad campaigns take time to deliver results; however, agents who chose to invest in them now will be better positioned moving forward. There are plenty of buyers who search every day for homes online. If you have not already, now is the time to start incorporating managed ad campaigns in your marketing strategy.
Be active on social media.
Do not underestimate the power of social media in the world today. Because Americans are self-quarantining at home, they have more reason to spend time on social media during the day. According to reports from the National Association of Realtors 2020 Home Buyers and Sellers Generational Trends Report, Millenials make up the largest share of U.S homebuyers. This demographic as a whole spends a considerable amount of time on social media. With this, agents looking to generate new real estate clients should continue to post content on social media. Examples of content ideas include real estate resources, home listings, news, and encouraging posts about buying or selling at this time.
Invest in video marketing, virtual showings, and yourself.
There is reason to believe that the methods in which real estate agents interact with clients will forever change after the COVID-19 outbreak comes to an end. With the availability of technology and online tools, agents are still able to successfully engage with clients from two separate locations. Because agents need to change their day-to-day operations now while people are adhering to social distancing regulations, it is encouraging new methods of conducting business moving forward. Now is the time to invest in video marketing, virtual tours, walkthrough, and the time needed to learn these new practices. By doing so, you will be helping yourself gain a competitive advantage now as well as prepare you for what many believe is the future of the industry.