The real estate industry is one of the most competitive industries in the world today. With this, real estate agents are always looking for more leads, heavily relying on digital marketing tactics and lead generation tools to separate them from the competition. Online technologies have significantly changed the way in which real estate agents interact with sellers and prospective buyers. As a result, printed marketing materials such as business cards, flyers, and door-to-door sales are quickly becoming obsolete with the emergence of online real estate marketing tools. Consider the following tips for your real estate marketing strategy to watch your client base grow exponentially in 2019.
Invest in Your Social Media Presence
Social media is now a driving force for online marketing. According to Statista, 79% of Americans have a social media profile in 2019. Not surprisingly, a large percentage of the population cannot resist pulling out their smart devices for more than a few hours, with a constant need to check their newsfeeds throughout the day. Not only does this behavior boost engagement, but it also allows consumers to connect directly with their favorite brands. With this in mind, real estate professionals can harness the power of social media as a key aspect of their lead generation strategy. Social media giants, such as Facebook, Instagram, Twitter, LinkedIn, and Instagram, are among the most effective platforms for sharing visuals with audiences. In keeping this in mind, creating social media accounts for your real estate business is essential in 2019. If time is a concern for your plan to post engaging content consistently, there are several tools that can help you schedule your content. Aggregation tools, such as Hootsuite, allow you to schedule each of your social media posts on a single, user-friendly dashboard. This tool enables you to schedule your posts a day, a week, or even a month ahead of time. By utilizing an aggregation tool such as Hootsuite, you are left with extra time to invest in engagement for your posts, such as responding to comments and questions. Below are some additional tools for posting engaging content.
Videos and live streaming
Did you know that Facebook and Instagram both offer features that allow users to share both short-form videos and live-streaming videos? Real estate professionals can utilize these features to better engage with their followers as well. With the internet at their fingertips, homebuyers are well-researched, and many are expecting to see more than just a handful of pictures of a home on your website. For this reason, incorporating video into your marketing strategy is a must. Video content, such as real estate agent profiles, customer interviews/testimonials, and Q&A segments, is especially useful for increasing online engagement. Live Streaming, on the other hand, is a great way to provide potential homebuyers with virtual tours of properties and an ability to communicate in real-time. This advantage will set your real estate business apart from your competitors, as it will make your online visitors feel more connected with you as their agent.
Targeted Facebook Ads
One of the most effective lead generation strategies on social media is through targeted Facebook advertisements. Real estate professionals can utilize Facebook ads as an effective way to drive relevant leads to their site. Facebook provides real estate professionals a variety of data on homeowners, such as purchased home prices, income levels, and zip codes.
Facebook business pages and groups
A great way to drive traffic to your website is by maintaining an active presence within Facebook groups. Use these spaces to provide valuable insight from an experienced real estate professional. Agents should ideally join a few groups within their area of expertise, and offer up useful information for potential buyers.
Blog with High-Quality Content
Blogging continues to be an effective method for generating leads online. People love having access to free advice from a professional from conducting a quick internet search. Your blog topics should be informative, providing ideas and solutions by addressing frequently asked questions or concerns. The more useful the readers find your content to be, the more traffic you will steer to your website. Here are some examples:
-How to Choose a Lender
-How to List Your Home
-What to Look for in a Real Estate Agent
-What are the Benefits of Buying a Foreclosure
One of the best ways to make your blog posts more engaging is by including a few cool graphics and pictures. Your goal should be to make your posts as memorable as possible. While it is tempting to raid sites for free stock photos, you are better off taking pictures on your own because it will make your content stand out by giving it a unique feel. Be sure to include custom graphics like diagrams or infographics to drive your points home. This is especially helpful when presenting statistics or when trying to make comparisons.
Many real estate professional create a blog page because they realize that it can be a useful tool for generating leads. However, more often than not, blogs are quickly neglected. While there are mixed opinions on how often businesses should blog, as well as how long these posts should be, there is no right or wrong answer. No matter which topics you choose, you should always be striving for the best content possible. Many SEO experts claim that longer, in-depth content will rank better than those that are shorter in length. No matter what you decide, it is important to remain consistent with your blogging.
Provide Excellent Customer Service
No lead generation strategy would be complete without excellent customer service, as excellent service builds a positive reputation for your services over time. Many homebuyers today are looking for personalized attention and great service from their agent. By following this ideology, prospects are increasingly like to use your services, as well as refer you to other people in the future.
Provide exclusive offers
A great way to increase your total number of leads is to provide occasional exclusive offers to your clients. Whether it is a free quote or consultation, anything that you can offer free of charge will make it easier for you to connect with buyers and sellers.
A popular tool in the real estate community is chatbots. There are tools available today that can easily build chatbots for a real estate website. Capabilities of chatbots for real estate professionals include:
-Showing virtual tours
-Scheduling home viewings
-Recording all conversations
-Providing availability at all times
Showcase Your Success
Home buyers and sellers want to work experienced individuals who have done it before. What better way to entice new prospects and gain awareness within the same area than to showcase your recently sold properties? Through Facebook Ads, you can target clients who are in the market for particular zip codes, home types, prices ranges and send them alerts when you sell a property. This will increase the awareness of your services and make it increasingly like for homebuyers to request additional information.
On your website
Many realtors neglect to show off their recently sold homes on their website. It is a good idea to have a ‘recently sold homes’ page on your website or spot on the homepage for these recently closed deals.
Across social media channels
Why not advertise all your home transactions across social media? This is an excellent way to generate buzz about your real estate business. For instance, many agents like to post pictures of satisfied homebuyers after they close on their new homes.