One of the best ways to generate engagement for your online presence is through video marketing. According to Hubspot, 87% of businesses use video marketing as a key tool in 2019. With this, there is no denying that today, the majority of the U.S population would rather watch a brief informative video than read a full article online. In addition to being an informative medium, video content is also search engine friendly with its ability to drive traffic to company websites. Continue reading and discover the power of video in the real estate market in 2019.


Types of real estate videos

If you are a real estate agent, consider the following crucial uses for real estate videos in your digital marketing strategy.


Property Listings

One of the best ways to showcase a property listing online is through video creation. Many homeowners appreciate having access to video tours to aid them in their home search. Agents can use video property listings or virtual tours to highlight the best features of a property



Agents can use video interviews to enhance their credibility. Homebuyers want reassurance that they are working with a reputable individual in the real estate industry. In addition to written testimonials, agents should request video testimonials from past clients.


Community news and lifestyle

Many homebuyers are eager to learn about the surrounding community of a property listing. Experienced real estate professionals often use video marketing to discuss the news surrounding local communities. Potential buyers are most interested in key community aspects, such as the quality of schools, local businesses, entertainment, and upcoming events.


Benefits of video marketing

There are several significant benefits to utilizing video marketing in 2019. The following benefits apply to all businesses and are not limited to real estate professionals.


Increases visibility on search engines

Videos allow businesses today to get longer page views, which causes search engines to rank them higher online. To maximize reach, businesses should post their videos on YouTube because it is the second largest search engine in the world, as well as across social media channels.


Mobile compatibility

People are attached to smartphones and other mobile devices as parts of their everyday lives. According to Statista, 60% of Google searches are done via mobile devices. As stated before, people are more likely to watch a short video clip than read through a long web page.


Videos receive shares on social media

People constantly share published content on social media throughout the day. It is crucial for businesses to realize that people are significantly more likely to share a video they see on social media if it evokes a strong emotional response. For example, a funny video that will get people to crack a smile during the day provides great, sharable content for your target audience. The more people that see your content, the more traffic you can expect on your site.


Real estate video best practices

To maximize the effectiveness of your video content, keep the following best practices in mind.


Include videos in your email marketing campaigns

Email marketing continues to be an excellent way for businesses to reach large audiences. When you send out mass emails to prospects, include videos in your messages. People are far more likely to press play on a video link than to read through a long email message.


Keep videos short

Most people don’t have the attention span to watch a 15-minute video covering every detail of a property listing, or an outline of your real estate services. With this, businesses should strive to keep videos brief so visitors will watch them all the way through. As a general rule of thumb, try to keep videos under two minutes. In most cases, you should be able to get your message across in this timeframe.


Keep your content simple

Forget the sales pitch. People hear enough sales pitches between YouTube ads and commercials on television. People will know if your only concern is to close a sale. Instead, use videos as a way to show potential buyers how their life would be easier by moving to a particular home. Keep your message clear and concise. If you present them with too much information that will deter them from your services.