With over 250 million active users every month, Pinterest is the 5th most popular mobile social networking app in the United States (Statista). While people use Pinterest for a variety of reasons, businesses often use Pinterest as a tool for enhancing digital marketing campaigns and generating leads. This is an especially convenient tool for many businesses, as consumers typically use Pinterest as a tool for bookmarking ideas and personal interests on a virtual pinboard. As Pinterest continues to grow in popularity, it is also evolving into a versatile tool for real estate professionals. Consider the many ways in which Pinterest can provide significant advantages to your real estate business in 2019.


What is Pinterest?

Launched in 2010, Pinterest is a social media application platform that allows users to share visual content, such as images and videos to their own personal board. Many new homeowners often use Pinterest when searching for interior and exterior design inspiration for their home. For example, a homeowner who wants to upgrade their kitchen can use Pinterest as a way to bookmark (“pin”) images of kitchen remodels or informative videos from interior designers. Pinterest also provides users with access to other users boards, so they can easily browse content that other users have pinned. It is an easy-to-use platform for organizing relevant information/content in a central location.


Why is Pinterest an effective platform for real estate?

Real estate businesses use Pinterest as a platform for connecting with interested buyers and sellers, as well as a way to promote their brand. This social media application has helped thousands of real estate professionals grow their businesses since its inception in 2010.


Increases discoverability

Social media makes it easier for people to find your business online regardless of which industry you are in. The usage of social media will make it easier for people to find your website online. Many businesses today use Pinterest as a way to improve their online visibility because it serves as another place where your website can be found online. In most cases, interested homebuyers are going to begin their house search on the internet. You want to provide consumers as many doors to your website as possible. Pinterest is one of them.


Showcases your expertise

Real estate is one of the most competitive industries in the United States. As such, you need to find ways to differentiate your real estate services from the competition. Homebuyers want to feel that they are working with a reputable individual in the industry. A real estate agent can use Pinterest as a way to highlight the local areas that you serve. Homebuyers generally prefer to work with professionals who know the local market and communities. For example, agents can use Pinterest to pin eye-catching photos of local attraction such as parks, buildings, landmarks, etc., to generate buzz about a particular area and to demonstrate you know what you are talking about.


Drives traffic to your website

If you want to drive a significant amount of traffic to your website, Pinterest is one of your best options. If you are a real estate professional with a content-rich website that regularly posts updates and quality content, you should take advantage of Pinterest to advertise your real estate services. It should be your goal to obtain as many visitors to your website as possible. When you maximize your potential for website visitors, you are increasing the likelihood that your content will be shared with others. This snowball effect will generate a positive buzz about your real estate services.


Appeals to Millenials

What better way to attract Millennial homebuyers to your services than through social media? Millennials are virtually dependent on social media to stay informed with news, connect with friends, and to learn about products and services. Since millenials are heavily reliant on their smart devices throughout the home buying process, real estate professionals need to maintain an active online presence to keep their attention. According to Statista, 34% of Pinterest users are between the ages of 18 to 29. With the younger generations quickly taking over the housing market, Pinterest and other social media platforms are one of the best ways for businesses to connect this demographic of users.