According to the National Association of Realtors,  there were 1.3 million Realtors in the United States in 2018. As one of the most competitive markets today, this industry relies heavily on digital marketing and the power of search engine optimization (SEO) for competition among real estate businesses. With this in mind, real estate professionals looking to increase their visibility online should maximize their search engine optimization strategy to gain as many clients as possible. Local SEO is one of the best tools for real estate professionals to market their business online. What differentiates local SEO from standard SEO is the geographic relevance of local SEO features that can help to sustainably boost the visibility of your business.

What are the main benefits of local SEO?

Increases organic traffic to a company website

How do real estate professionals track their local SEO? The technique boils down to tracking the amount of organic traffic driven to your company website, with the primary goal of SEO being to have consistent or increased traffic to your website. 

SEO is an economical investment

Local SEO is an investment that will pay dividends for the foreseeable future. Quality online content will help to increase organic traffic driven to your website for years to come.

Local SEO in Real Estate

If you are a real estate professional, consider the following plan of action for improving your local SEO and obtaining more leads:

Set up a Google My Business account

Google My Business is a free, easy-to-use tool that helps businesses to manage their online presence on various Google platforms, including both search and maps. A user can add their business name, location, and operating hours to help aid local SEO. When homebuyers search for homes in your area, accurate information on Google My Business will allow potential clients to find your contact information, view content, and read customer reviews. This platform also allows you to view insights on how people are searching for your business. Google My Business is arguably the best tool for starting out with SEO or improving your local SEO strategy.

Interact with Users on Social Media

According to Hootsuite, there are 3.484 billion active social media users in the world today. Businesses of all sizes across all industries can now utilize social media as a significant aspect of their marketing strategies. What differentiates social media from other marketing tools is the way in which it allows businesses promote their products and services while actively engaging with their audiences. Interacting with users directly on social media is also an excellent way to boost your local SEO strategy.

Ensure that Your Website is Mobile-Friendly

In the past decade, mobile devices have evolved as the new standard of personal internet access. With this, mobile-friendly sites are imperative for real estate professionals looking to make their websites accessible. Internet users are more likely to close out of sites that are not optimized for access on their mobile devices. To ensure that your site will work for mobile access, be sure that the site copy, images, and graphics are optimized. 

Request Honest Reviews

People want reassurance before hiring a real estate professional to work for them. The vast majority of homebuyers and sellers are going to seek out reviews of your services online before contacting you. Another excellent way of improving your local SEO is to request positive customer testimonials and honest reviews. Written and video testimonials will not only strengthen your online reputation, but will also increase your organic traffic. 

Create Local Content and Keywords

To enhance your appeal for local markets, you focus on creating local content for videos, blog posts, and web pages based on topics with local relevance. People are always interested in topics that are personally relatable for them. For example, blogs about upcoming local events are a great place to start.