LiveBuyers is an end-to-end real estate lead generation platform built for agents, teams, brokerages, and lenders. The platform combines three components that work together:

The website — a high-converting IDX-powered website with full MLS property search, polygon mapping, listing alerts, and SEO-optimized listing and city pages.

The traffic — managed Google and Meta advertising (included on Grow, Excel, and Dominator plans) drives qualified buyer and seller traffic to your site.

The follow-up — SaleFX AI responds to every new lead in under 90 seconds, qualifies them, and books appointments to your calendar.

The website ranks and converts. The ads bring qualified traffic. SaleFX engages every lead the moment they hit your database. That’s the system.

Solo agents, growing teams, brokerages, and mortgage professionals. Plans scale from individual agents on the Launch tier through multi-office brokerages with lender partnerships on the Dominator tier.

If you generate or buy real estate leads online — whether you’re a single agent doing $5M a year or a 100-agent brokerage doing $1B — the platform is built around your workflow.

Most LiveBuyers websites go live within 7 to 14 business days from the kickoff call. The timeline covers MLS connection, design configuration, lead capture setup, SaleFX configuration, and a launch review.

Concierge-tier plans (Excel and Dominator) include 4 or 8 hours of dedicated designer and developer time and typically launch within 14 to 21 days depending on the customizations requested. Your onboarding manager will give you a precise timeline at kickoff and check in weekly.

Yes. Our onboarding team handles content migration from most major real estate platforms — including BoomTown, kvCORE, Real Geeks, Sierra Interactive, Lofty, Chime, AgentFire, and Placester.

Migrations typically include blog posts, contact data, saved searches, active client records, and core landing pages. Most are completed within the first two weeks of onboarding at no additional cost.

Yes — you own your domain, your content, and the contact data generated through your site. There’s no shared lead pool, no referral splits, and no resale of your inquiries.

If you ever decide to leave LiveBuyers, you can take your domain, content, and contact data with you. We’ll provide a full export of your contacts upon request — no exit fees, no games.

Because your website is powered by LiveBuyers’ proprietary platform and IDX integrations, the underlying framework and features are part of our service. If you cancel, the site itself would need to be rebuilt or migrated to another provider.

IDX (Internet Data Exchange) is the system that lets your website display live MLS listing data — properties, photos, status, days on market, and price reductions — directly on your domain.

Without IDX, your website is a brochure. With IDX, it becomes a full property search portal that buyers actually return to and use, which is the foundation of every search-engine and lead-generation strategy in real estate. Learn more about LiveBuyers IDX websites.

LiveBuyers connects to 600+ MLS networks across the United States and Canada — including Bright MLS, CRMLS, NTREIS, Stellar MLS, REIN, MRED, and most major and regional boards.

We also support multi-MLS configurations for agents licensed across state lines, and team accounts that need consolidated coverage. View the full MLS coverage list.

Listing data refreshes every 5 to 15 minutes for most MLS feeds. When a property goes active, hits the market, or changes status, your site reflects it almost in real time.

This matches or beats the data refresh rate of Zillow and Realtor.com on most boards — and on a few boards we’re actually faster.

Yes — every plan includes a customizable IDX website. The level of customization varies:

Launch & Grow — professionally-designed templates that you customize through the editor. Colors, fonts, sections, content, layout, lead capture configurations.

Excel & Dominator — include 4 or 8 hours of dedicated designer time. Fully custom homepages, branded color systems, custom landing pages, bespoke neighborhood templates.

Yes. Every site is built on a foundation of technical SEO best practices: clean schema markup, semantic HTML, mobile-first responsive design, sub-2-second page speeds, automatically-generated XML sitemaps, listing-level structured data, and SEO-optimized neighborhood and city pages.

Many of our clients rank for competitive local terms like “homes for sale in [city]” within 6 to 12 months of launch. SEO is a long game — we make sure the foundation is right so your effort actually compounds.

For deeper strategy, see our Real Estate Lead Generation Guide.

Yes. Buyers can draw any custom polygon directly on the map — neighborhoods, school zones, commute boundaries, custom shapes — and save that exact search to receive automated email alerts whenever a new listing matches.

Polygon search is one of the highest-converting lead-capture features in real estate, because the buyer actively defines what they’re looking for. The data you capture from polygon-search registrations is some of the best-quality lead data on your site.

Yes. Buyers create a free account on your site and receive automated email alerts for new listings, price changes, properties going under contract, and properties going back on market.

These alerts drive return visits and second-touch conversion across every LiveBuyers site. SaleFX picks up the engagement signals — when a registered buyer clicks back to a listing they saved, your team gets notified in real time.

Three ways, working together:

Organic traffic — your site is engineered to rank on Google for searches like “homes for sale in [your market],” so buyers find you without paid ads.

Managed advertising — included on Grow, Excel, and Dominator plans, our team manages your Google and Meta campaigns to drive qualified buyer and seller traffic.

On-site conversion — every page is optimized to capture leads through search registration, listing alerts, valuation tools, and gated content.

For the full strategy playbook, see our Lead Generation Guide.

Every lead generated through your LiveBuyers website belongs to you alone. Unlike Zillow Premier Agent or other portal lead programs, we never share, resell, or distribute your leads to other agents.

The website is yours. The traffic is yours. The leads are yours. Period.

Ad budget depends on your market, competition, and growth goals — but we provide clear starting guidelines based on plan level.

Grow plans — $200 to $500/month is a common starting range for solo agents testing and building momentum.

Excel plans — $500 to $2,000/month is typical for top producers and small teams looking for consistent volume.

Dominate plans — $2,000+/month for teams and brokerages focused on scaling and market share.

We do require a minimum ad spend of $180/month, though most clients see stronger results at higher budget levels.

Your dedicated account manager will recommend a strategy tailored to your specific market — not a one-size-fits-all number.

Ad spend is deployed directly to platforms like Google and Meta.

Under $1,000/month — 100% of your budget goes to ads.

$1,000+/month — a 10% management fee applies.

On Excel and Dominator plans, yes — we offer a minimum lead volume guarantee. If we don’t deliver the agreed-upon volume during your commitment term, we make it right.

The exact minimum is calculated at signup based on your market, ad spend, and plan tier. Leads with invalid contact information are excluded from the count. Your sales rep will walk through the exact terms before any commitment. You can learn more about our lead guarantee here.

Both. Our managed advertising team runs full-funnel campaigns across Google Search, Google Performance Max, Facebook, and Instagram — choosing whichever platforms perform best for your specific market and goals.

The channel mix is reviewed monthly based on performance data and adjusted as needed. Some markets perform better on Meta, others on Google — we follow the data, not a fixed playbook.

SaleFX is the AI-powered follow-up platform built specifically for real estate and mortgage professionals. It handles the work that no human team can do consistently around the clock:

It responds to every new lead in under 90 seconds. It qualifies leads through natural conversation across SMS, email, and voice. It schedules appointments directly to your calendar. And it runs long-term nurture sequences for leads that aren’t ready yet — the 62% of online leads that transact between months 12 and 24.

Learn more about SaleFX or see our Lead Follow-Up Guide for the full strategy.

Yes. SaleFX is bundled into every LiveBuyers plan at no additional cost. The core AI engine is the same across every tier — every agent gets sub-90-second response, multi-channel sequencing, and TCPA-compliant outreach.

What changes by plan is the number of user seats, which advanced AI features are unlocked (intent scoring, behavioral triggers, custom voice models), and the number of third-party integrations you can connect.

Under 90 seconds, every time, day or night.

This matters because leads contacted within five minutes are roughly 21x more likely to convert than those contacted after 30 minutes. SaleFX hits the speed-to-lead benchmark consistently — including overnight, on weekends, and on holidays — which manual follow-up alone cannot match.

No, and it shouldn’t. SaleFX is most effective at the highest-volume, lowest-judgment portions of the funnel: instant first-touch response, lead qualification, multi-touch sequencing, and long-term nurture.

You and your team focus on what actually closes deals — appointments, qualification calls, showings, and the closing conversation. SaleFX is a force multiplier for human agents, not a replacement.

Yes. TCPA compliance is built into the platform, not a feature you have to remember to turn on:

Opt-in collection on every lead source. Automatic opt-out handling on STOP keywords. Time-of-day restrictions (no contact before 8am or after 9pm in the lead’s local time zone). Do-not-call list scrubbing. And complete audit logs of every conversation across every channel — so you have a defensible record if a complaint ever arises.

30+ direct integrations including Follow Up Boss, BoomTown, kvCORE, Salesforce, HubSpot, Calendly, Google Calendar, Microsoft 365, Slack, Twilio, Zapier, and most major lead source providers — Zillow, Realtor.com, Facebook Lead Ads, Ylopo, Curaytor, and others.

Plan tier determines the integration count available. Custom API access is available on Dominator plans for teams with bespoke tech stacks.

Plans start at $299/month for Launch (solo agents) and scale up through Grow, Excel, and Dominator (multi-office brokerages with lender partnerships).

All plans include the IDX website, SaleFX AI, and core platform features. What changes by plan is the level of design customization, managed ad services, seat counts, and integration availability. View full pricing and plan comparison.

We do charge a one-time $500 setup and onboarding fee. This isn’t a flip-the-switch setup — your site, integrations, and campaigns are built and configured specifically for your market.

Outside of that, there are no hidden fees or surprise charges.

Your monthly plan covers the platform itself.

If you choose to run ads, your ad budget is separate and goes directly to platforms like Google or Meta — not to LiveBuyers.

We don’t take referral fees, commission splits, or resell your inquiries. What you generate is yours.

Yes — flexibly. Upgrades take effect immediately so you get instant access to new features. Downgrades take effect at the start of your next billing cycle.

There are no penalties either way. Contact your account manager and the change is processed within 24 hours.

We offer flexible billing options, with plans available on 90, 180, or 365-day terms.

We’ve found that giving campaigns at least 90 days allows enough time for proper setup, optimization, and performance ramp-up — and we’re confident you’ll see the value within that window.

Longer-term plans offer added consistency and may include discounted pricing.

For clients running managed advertising, a minimum commitment helps campaigns move through Google and Meta’s learning phases and produce more reliable results.

Your sales rep will walk through all options clearly so you can choose what aligns best with your goals.

Support tier scales with your plan:

All plans — email support and the help library.

Grow, Excel, and Dominator — dedicated account manager and priority phone support.

Dominator — direct Slack channel access for high-touch support across your full team, plus a quarterly business review with your account manager.

Yes. Every new account follows a structured onboarding process: a kickoff call, design and configuration sessions, MLS setup, SaleFX configuration, and a launch review.

Beyond onboarding, live group training sessions run weekly, and we maintain an extensive video library covering every feature of the platform. Concierge plans include 1-on-1 training time with our team.

Month-to-month plans can be cancelled with 30 days notice — no penalty, no haggling, no retention scripts. Annual plans run through the end of the term.

Your data export is available on request before, during, or after cancellation. We don’t hold your data hostage.

Your data is yours. Upon cancellation, you receive a full export of your contacts, conversations, content, and any custom assets in standard formats (CSV, JSON, HTML).

We retain your data for 60 days post-cancellation to allow seamless re-activation if you change your mind. After 60 days, data is permanently deleted in accordance with our privacy policy.