Over 90% of buyers start their real estate search online, so having a strong presence through a home buying website is important.

Also, chances are anyone who has landed on your website is there to learn more about your services and how you can help them, so every web visitor is a potential lead. Also,

This is why it is important that your home buying website is inviting and intriguing to users. Doing this will allow you to keep their interest long enough for them to contact you.

Top 5 Elements of the Best Home Buying Websites

  1. Have a Clear Call to Action – to get home-buying website visitors to complete the action that you want them to. Studies say this CTA should be in the upper right-hand corner of your home buying site. It should also be clear and to the point. A good option is “Contact Us Now” or “See Available Properties.”
  2.  Use Headlines and Subheaders to Break Up Text – or no one will read it. They came to your website to make a clear action. Not to try and make sense of long, unorganized paragraphs. Use headlines, pictures, and other formatting to break up long paragraphs and texts.
  3. Highlight the Benefits – of using your home buying website as opposed to another. For example, explaining the details of your proprietary home-flipping system will not grab a user’s attention because they are not industry experts, but explaining that it will make their money will grab their attention.
  4. Perfect Your Contact Forms – your contact form is the most important part of your website because it is how you’re going to get leads that might turn into new clients. Make sure your contact form is easy to understand and make as many fields as you can mandatory without making them all mandatory and encouraging bad information. Make sure to ask each real estate lead their name, phone number, and email.
  5. Reassure Your Visitors – Make sure your website looks credible. Include pages that have your office location and information, reviews from other customers, “about us” sections that give the user more information about yourself and your staff, and links to your social media pages.

If you have a great home buying website, lead generation will happen naturally.