The COVID-19 pandemic has increased the need for virtual showings in 2020. Before this year, virtual showings were already growing in popularity in the real estate industry. As buyer tendencies continue to evolve, more real estate agents are choosing to adopt immersive 3D tours to pair with their property listings. One of the greatest benefits of including a virtual tour option is that it drives more traffic to an individual online listing. Agents need to realize that high-quality photographs may not be enough to entice potential buyers moving forward. With this, read on and discover a few tips on how to promote your virtual showings online to reach more potential buyers.
Share on social media platforms.
People love social media. Social media giants like Facebook, Instagram, and LinkedIn are ideal platforms for sharing home listings. The average social media user checks their news feeds several times a day. An excellent way to drive people to virtual showings is by sharing the links to them across your social media accounts.
Share via email.
Why not share your virtual tours to prospective buyers through email? People routinely check their email inboxes throughout the day. Many agents today will feature a listing when they send out a mass email to their email subscribers. If your goal is to get more people to view your virtual tours, email marketing is another way to find interested buyers.
Share them on your blog.
Blogging continues to be a great way to drive organic traffic to a website. Another way to promote virtual showings online is to feature them in blog posts. When most people think of blogs, they think of long passages of text. However, there is no reason you can’t include links to virtual tours within individual articles.