One of the best ways to ensure that your real estate website thrives in local search is through search engine optimization (SEO). This is the process of improving the online visibility of websites and web pages through the various search engines unpaid results (often referred to as organic or natural results). Because major search engines such as Google, Yahoo, and Bing now filter out sites that are not optimized, sites that are not optimized do not show up in local results. For this reason, SEO is now a crucial investment for your business. Continue reading for more information on how SEO can optimize your real estate website in 2019.
Pinpoint Problem Areas
To improve your organic traffic, it is essential to first identify any major issues within your website. With this, consider facets such as usability, site content, website links, and page structure. Once you have successfully identified issues with your website, you can turn to SEO best practices. In order to optimize any website today, consider optimizing facets such as website images, tags, the meta description, site speed, and bounce rate. Next, you will need to determine which keywords are most effective to use in blogs and site content, as well as which determine which internal and outbound links will make your website rank higher. If you do not have any knowledge or experience in SEO, it is best to consult with an SEO professional who can conduct a thorough audit of your site.
Create A Blog Page
Many real estate companies today do not understand the importance of having a blog page on their website. Maintaining a regularly updated blog is one of the best steps a company can take to improve their local search results is through optimized content that will pique the interest of its intended audiences. The articles and news stories that you post on your blog page should be also relevant to a geographic location such as a county, state, or neighborhood.
Never underestimate the power of social media! Not only has it become one of the most commonly used methods of communication between friends, family members, and colleagues, but they are effective platforms for real estate companies to reach their targeted audiences. Through the usages of Facebook, Instagram, Twitter, and Pinterest, businesses can increase exposure to property listings, upcoming open houses, and other news stories. They are also an excellent way to promote articles on your blog page.