If you haven’t already, now is the time to invest in your digital presence. Due to the COVID-19 pandemic, many businesses are becoming heavily reliant on the internet as a means of engaging with clients during this challenging time. The real estate agents who take a proactive approach with their advertising budgets will reap the benefits in the coming months. Read on and discover a few reasons why every real estate agent should have a professional website in 2020.

Generate leads.

In a competitive industry like real estate, agents today are always looking to generate new leads. An effective website will allow an agent to track a visitor’s activities, such as what properties are viewed, favorited, or saved. If you can get buyers to view properties on your website instead of the big-name real estate listing websites that is a huge win! 

Become a resource.

Today, anyone can have a personal website. However, what can separate you from many other real estate agents in your area is the amount of relevant content you share online. Think of your website as a resource, which includes information about you, the various services you offer, real estate tips, etc. It should be the goal of every agent today to become a resource online. Your social media channels and your website’s blog page are excellent channels for sharing valuable content as well. 

Personal branding.

By having your own website you can control how you are portrayed to potential clients online. When people Google your name or find you organically, they will make their own assumptions about you as an agent by what they see online. Buyers and sellers looking to hire an agent will read reviews, read over bios, and the services an agent offers.