Local search engine optimization (SEO) is loosely defined as the various processes used to optimize a website for higher local search rankings. Examples of local SEO include optimizing meta descriptions, creating a google my business page, using local keywords, and mobile optimization. Consider the following key reasons why local SEO is an absolute must-have for making the most of your real estate website. 

Organic traffic

One essential goal of every real estate professional should be to drive as much organic traffic to their professional website as possible. To gauge the success of your local SEO, you only need to measure the amount of organic traffic directed to your site. 

Cost-effective

An appealing benefit of investing in local SEO is that it is a cost-effective addition to your marketing strategy. Once you post your optimized content online, it will continue to drive organic traffic to your website for years to come. One of the best things you can do to increase your organic traffic is to repurpose old content into new, keyword-rich posts.

Increased visibility 

One of the biggest challenges that businesses face today is getting consumers to visit and browse their websites. The majority of users today may not even look beyond the first page of results after conducting an initial search. Unless you are on the first page of local search results, you should not have high expectations for the visibility of your website. If you are able to maintain consistent visibility on the first results page, you will have a significant advantage over your competitors.

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