Digital marketing technology has made significant strides in 2019. As a result, businesses are now heavily reliant on mobile marketing to advertise online. In many industries, mobile marketing is the best form of marketing for connecting with consumers. As 2019 draws to a close, now is an excellent time to reflect on the most noteworthy mobile marketing trends of 2019, as well as those that we expect to see going into 2020. Continue reading for an overview of mobile marketing trends to utilize in the new year. 

Chatbots

Chatbots are becoming more popular every year, as they are now an essential addition to many company websites. Chatbots allow consumers to ask questions in real-time via instant messaging at any time of day or night. Many people today prefer to use online chatbots to have their simple questions answered. In many cases, chatbots enable a business to help a customer beyond business operating hours. Chatbots work 24/7 and can dramatically improve the customer experience for your business.

Video Marketing

Video marketing should be an essential element of your marketing strategy in 2020. This form of marketing has been a growing trend over the last decade because it is one of the best ways to promote and sell a product or service. With live video, you can take followers along with you for a behind-the-scenes look at your business, as well as interviews and company events. 

Social media stories

There is a wide variety of social media platforms available for businesses to utilize today. Social media giants, such as Facebook and Instagram, allow users to post stories to their accounts. Some reasons to use social media stories include cost-effectiveness, as well as well as increased brand awareness and website traffic. Businesses can take advantage of social media stories for polling followers, adding locations, mentioning important details, creating call-to-actions, and more.