One of the best ways to build your real estate brand is through a professional website. The vast majority of home buyers today begin their home search from behind a computer, tablet or phone screen. A well-designed website will help you stand out from your competitors online and strengthen your brand. In a competitive industry, an informative website will provide you with a strong foundation for showcasing your real estate services, property listings, and personal connection to your clients. Continue reading and learn a few important elements of a successful real estate website in 2020.

Attention-grabbing Imagery 

Photography is a major part of the real estate industry. Homebuyers today expect to see high-resolution images of all of your property listings. It is important to remember that people will browse several property listings before they decide to call the realtor. One of the best ways to catch a homebuyer’s attention is to include high-res photography in your home listings. It is also important to include a variety of visual elements to maintain the interest of your website visitors. Video backgrounds and custom logos could be excellent additions to your website as well.

Social media Integration

People love social media and rely on these platforms as news sources. Real estate agents today should look to popular social media platforms like Facebook and Twitter to promote their real estate services. Social media channels are great for posting new listings and advertising upcoming open houses. 

Blog page 

Blogging can be a great way to drive organic traffic to your website. Try to think of it as another doorway for people to find your website online. If you are going to invest in a new website, be sure that it supports a blog page. Even if you have no intention of blogging in the immediate future, it is still important to have for future use. 

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