Real estate agents today need to rely on a variety of marketing tools and strategies to compete in their markets. Mobile marketing is one the best way for an agent to extend their reach and obtain more clients, making it essential for every agent’s arsenal in 2019.
Continue reading for a more in-depth look at mobile marketing in the real estate industry, along with the many ways in which agents can use it to gain leads and close sales.
People love mobile applications, as they are continuing to grow in popularity at a staggering rate. There are apps for almost everything, and real estate is no exception. With this, agents should begin to harness the power of mobile apps as a way to improve customer engagement. This is especially important for real estate professionals to realize, as consumers now spend far more time on mobile apps than web pages. The use of mobile apps is mainly due to their convenience, and most people find it easier to scroll through an app than to click between web pages. An app for a real estate business should serve as an alternative way for clients to contact you and access information about your services. Useful app additions include mortgage calculators, storage centers for important documents, and resources for terminology.
Text messaging is one of the best methods of communication with the younger generations of today. People are far more likely to read and respond to a text message then listen to a voicemail. Many agents are now using text messaging as a way to connect with clients and schedule meetings. In 2019, people are always connected to their mobile devices and checking their text messages throughout the day. With this in mind, there is no reason to not take advantage of this quick and easy method of communication.
A mobile marketing campaign would not be complete without the use of video. According to Hubspot, 90% of users say that product videos are helpful when making a decision. Videos appeal to all ages, but they are especially useful with younger generations who frequently watch videos on their mobile devices. Real estate agents should also aim to upload their video content across a variety of platforms such as social media pages and their company website. In terms of content, an agent can film video content such as client testimonials, property tours, and informative pieces about real estate services.
Social media is an integral part of mobile marketing in 2019. With this, real estate agents can use social media platforms to increase their online discoverability. Because agents are always looking for more leads, a strong social media presence will help to increase organic traffic. One of the best ways to target potential buyers via social media is through Facebook advertisements, which allow a user to target potential buyers using a variety of criteria. Social media is also a perfect tool for a user to upload pictures and videos. Visual content is one of the best ways to drive engagement.
If an agent plans to use social media, they should maintain an active presence by posting informative content, as well as actively respond to comments and questions from customers. This is especially important today, as many people prefer to contact real estate agents over social media.
Location intelligence provides business professionals with data about a particular place and allows them to draw insights. In real estate, agents can use social media tools on platforms like Facebook to show their location, as well as highlight a location online. This feature can be especially useful for agents who are working to promote open houses and networking events. Location-based featured also allow agents to angle their advertising campaigns towards a target audience in a specific location which can increase the effectiveness of their campaigns and posted content.